Specials are the most changeable thing a kitchen offers. The soup depends on what came in from the market, the fish depends on the catch, and happy hour pricing shifts with the day of the week. Chalkboards are charming but only reach people standing in front of them, and printing a fresh card every day is wasteful.
This is where a dynamic code earns its keep. You can keep one specials page and edit it daily, or prepare separate pages for each day and point the code at the right one every morning. Guests scanning from a table, the bar, or the sidewalk always see what is on today.
Where to place it
- A clip-on card attached to the main menu holder on each table.
- The corner of the specials chalkboard, for guests who want photos and prices.
- A sandwich board on the sidewalk, inviting passersby to see today's dish.
- Bar coasters or a small sign by the beer taps for drink specials.
- The window of the takeout counter, facing the line of waiting customers.
Tips that improve scans
Include a photo and price
The specials page should show each dish with one good photo, a two-line description, the price, and allergen notes. That is all most guests need to decide.
Use a curiosity hook
Wording like "Ask what's cooking - scan for today's specials" or "Today's catch is on here" gives people a reason to scan rather than order their usual.
Size for the sidewalk
On a sandwich board read from two or three steps, print the code at least 8 to 10 cm (3 to 4 inches). On tabletop cards, 2.5 cm is enough.
Update before service
Change the destination before doors open, not during the rush. Scanning it yourself once afterwards takes five seconds and avoids guests seeing yesterday's dish. Make it a daily habit.
A seafood shack runs out of halibut
A seafood shack had its daily specials code on every table and the sidewalk board. At 1 pm the halibut special sold out, and the cook switched to a mussels dish. The manager opened the manage link on his phone, pointed the code to the prepared mussels page, and saved. Afternoon guests scanning the board saw the dish the kitchen could actually serve, and no one had to rewrite the chalkboard in a hurry.