Feedback collected by email days after an event tends to be thin, because people have moved on. The best responses come from asking in the moment: at the end of a session, on the way out, or while people are still at their tables. A QR code puts the survey in front of them at exactly that point, using the phone they already have in hand.
With a dynamic code, one set of printed table cards or exit signs can serve every survey you run. Point the code at the session one survey, then the session two survey, then the overall event survey at closing. If you rewrite the form halfway through, nothing printed needs to change. Live audience tools are covered further down for when you want reactions during a talk.
Where to place it
- On the final slide of each session, shown while the speaker takes questions and wraps up, so people scan before leaving the room.
- On table tent cards at meals and breakouts, where attendees sit for long enough to answer a few questions.
- On exit signs and doors at the end of the venue, labeled "Two minutes? Tell us how it went."
- On the back of the printed program, next to the closing session listing and the thank-you message.
- On a large screen in the lobby during the closing reception, alongside sponsor slides.
Tips that improve scans
Size for the slide
A code on a projected slide needs to be large, at least a quarter of the slide's height, and shown long enough for people at the back to scan. Leave it up for a minute or more.
Promise a short survey
"Scan to rate this session - 3 questions" gets more responses than "Give feedback." Then keep the promise; long forms lose people halfway through. Three to five questions is plenty.
Ask before people leave
Build two minutes into the agenda for feedback at the end of key sessions. Responses drop sharply once people are walking to the next room.
Share what changed
Tell attendees, on the thank-you page or in the next event's invite, what you changed because of their feedback. It encourages them to answer next time.
A survey gets rewritten during the event
A product user group runs a one-day event with feedback table cards printed in advance. After the morning sessions, organizers notice that most people skip a long multiple-choice question and abandon the form. At lunch, they create a shorter version with three questions and redirect the code to it. The afternoon sessions use the same table cards and slide, and the closing session's code switches once more to an overall event survey.