Registration is the moment interest turns into commitment, and every extra step loses people. Seeing a poster, remembering the event name, and searching for it later is a lot of steps. A QR code on promotional material shortens that path to a single scan, landing people straight on the sign-up form while they still care.
What happens after registration fills or closes matters just as much. Printed promotion keeps circulating, and a code that opens a closed form sends people away annoyed. With a dynamic code you can redirect it to a waitlist, a second session, or next year's interest list. If you move from one ticketing tool to another, the change is invisible to anyone holding the flyer.
Where to place it
- On event posters in community centers, campus corridors, and office kitchens, next to the date and the registration deadline.
- On handout flyers at related events, so people can sign up while the topic is on their mind.
- On the last slide of a talk promoting a future workshop or conference, shown during the wrap-up.
- On printed newsletters and bulletins, beside the event listing with the date and price.
- At the venue of a current event, promoting next year's edition with an early-registration code.
Tips that improve scans
Size by where it hangs
Flyers need codes of 2.5 to 3 cm; posters scanned from 1 to 2 m need 10 to 20 cm. Projected slides need the code to fill a good part of the screen.
State the deadline
"Scan to register by May 10 - 40 seats" gives people a reason to act now. Specific numbers and dates work better than a generic "Register today."
Cut form fields
Every field you remove makes completion more likely. Ask for name and email first; collect dietary needs and other details in a follow-up email if needed.
Prepare a waitlist page
Before registration opens, build the waitlist or "registration closed" page you will redirect to, so the switch takes seconds when the event fills. A few seconds of preparation saves frustrated scanners.
A workshop fills up in three days
A city library promotes a free tax-filing workshop with posters in branches and community centers, each carrying a registration code. All 50 seats are taken within three days, but posters stay up for weeks. The librarian adds a second session for the following month and redirects the code to its registration page. When that fills too, she points the code to a waitlist form. The same posters keep collecting sign-ups throughout the promotion.